LinkedIn is a social networking site designed specifically for the business community. With 414,000,000+ members registered on the website, it’s the best stop to find professionals.
For this week’s prototype showcase, we get this so very important app into our user testing lab.
App To test - Linked Mobile App for iPhone
Before we get started, review the prototype by yourself
(This prototype is created on CanvasFlip. Create Your Own Prototype )
About the user testing on the Linkedin app prototype,
Task for the user
Sign up and Share first update update on LinkedIn mobile app
Average time taken / user:
1 Minute 42 seconds
Average interactions to complete the task:
38
Average number of users:
30 Users
Duration of the experiment:
2 days
User Demography (majority):
India, US, Canada, Europe
Primary Audience:
Early stage professionals
Have a look at the analyse dashboard of the Linkedin app prototype :
(A snapshot from Analyze Dashboard - CanvasFlip User Research module )
Hope you enjoyed the features used in the prototype above - timer, layers, fixed header footer and all of the rest.
The first step to starting the discussion on a prototype is getting the sitemap of the complete prototype. So here’s the sitemap of the Linkedin app prototype.
(This UX site map is automatically automatically generate on CanvasFlip. Know More about UX sitemap )
Just using the prototype does not help when you want to iterate on the designs of your prototype . So just share the project with your teammates, clients and real users.
These insights are presented in 3 ways –
- Session Replays (/User videos)
Session Replays records and replays every touch point of your user on your prototype. Its always better to observe than ask them about their friction points. Have a look how someone was trying to use the LinkedIn prototype.
(This is a snapshot of User Videos recorded on prototype. Know More about User Videos/Session Replay )
- Conversion Funnel
A cumulative qualitative data of all the users who reviewed the prototype. Find out drop-offs on each screen- a clear picture of what’s working and what’s not in your prototype.
(This conversion funnel is part of automatic user research on CanvasFlip Analyze. Know more about Conversion Funnel )
- Interaction Heat Map
Spotting the mock-ups with higher drop-offs is done with the conversion funnel, next is to identify what went wrong on that specific mock-up. So just click on that particular screen, and have a look at the most interact-able area on the heat map.
(This is a snapshot of Interaction Heat-map on LinkedIn App. Know more about Interaction Heat-map )
Hope you liked the UX analysis on Linked-In App. If you did, Tweet about it…
I liked #UX analytics on @LinkedIn app #prototype by @CanvasFlip.
This was an user analysis on the Linkedin app prototype. Are we still missing out on your favorite app? Or do you want us to cover your app on the #Flippd section of CanvasFlip? Do let us know. Drop us a mail on monika[at]canvasflip.com or post it on Facebook on our dedicated group for requests.