User experience has a deep rooted connection with human emotions. Happiness, fear, excitement are all the outcome of user experience. Donald A. Norman, a loved and respected author in the field of User Experience puts up a question in his book, “Design and Emotion” - “Did you ever wonder why cheap wine tastes better in fancy glasses?”
Being familiar with UX and UI we all know why! But often the challenge which designers face is to prove how their design is good enough to excite people, bring happiness and ease of use.
There are 5 emotions, having proved which, you can prove your UX work - Comfort of use, Engagement, Adoption, Retention, and Task Success
With CanvasFlip you can prove each of these 5 emotion very efficiently.
- Comfort of use
The design isn’t necessarily about the space on the page, but a user’s walk through it and that’s what you need to capture. The best way you could prove their easy walk is by observing the user behind the screen.
(observe users while we record it for you)
With CanvasFlip you can record their browsing sessions and replay them - SESSION REPLAYS. Watch what caught their attention, how they moved through your screens and also their area of struggle if any.
- Adoption and Retention
Adoption and Retention have many connecting stories but this one is my favorite - It is difficult to motivate a lazy college boy to climb a mountain, but the real effort goes in motivating him all the way through so as to complete the journey with a smile.
Analogous to this, it is a challenge to attract people to use the design, but it is a bigger challenge to retain them till the end. You create a delightful user experience to push the user to the end point, but how can you prove it?
(Track the adoption and retention in the journey)
Troublesome… Right.? Not anymore With CanvasFlip you can get the data in the form of a CONVERSION FUNNEL. Clearly present the number of people who adopted the design, how many dropped off in the way and how many reached till your last designed screen.
- Engagement
#”How do you guarantee that this element will have good engagement?” says a stern voice. And you know you are in trouble. You narrate some past experiences and try to convince the person in front that it would bag good amount of engagement. You are asked to sit down. Neither was he convinced of your answer, nor were you completely sure…
(Interaction Heat Map)
CanvasFlip has a feature which is a solution to this - INTERACTION HEAT MAP With a heat map you can get true insights into user engagement. With color gradients, it becomes very easy to figure out which part of the screen had maximum engagement and the hierarchy to be continued.
- Task Success
Design - Prototype - Feedback and iterate again! This is the UX process you have been following to deliver that perfect design. Tracking your iterations efficiently and presenting this data is as important as making those iterations.
Its important how you conclude your UX work, how it progressed and to what it has reached. To conquer this ultimate step, CanvasFlip displays on it’s dashboard line graphs. From day you created the prototypes till the day its ready to move to the development team, it shows the variation of 3 important parameters - Average time spent by the user, average interactions they made and increasing number of users.
Present your design with confidence because you now have proof of your UX work. Waiting to hear your experience at monika[@]canvasflip.com